Actor Josh Lucas launched off-days to give New York City ST. LOUIS, Dec. 20, 2010 - December is a time for giving, and while Americans can not always afford, is a time to look at what we believe, looking "beyond" us and help others, both humans and animals, to spread goodness need.To this holiday season, Purina ONE ® a„c has distributed more than $ 1 million for individuals and nonprofit organizations across the country Monday, December 20.
A new national survey conducted by Purina ONE ® a„c beyond that explored how the Americans give back during the holidays, most Americans (79 percent) find a way to give over the fact holidays.In, nine in 10 adults (90 percent) agree that they wish they could give more to charity.Perhaps because they believe in the power of giving to others, nine in 10 adults in all demographic groups agree with feeling (92 percent) overall.Of those who have not donated to charity this year, nearly two thirds (59 percent) cite lack of disposable income than reason.
To tap into Americans 'desire to give back, "the $ 1 million in a day" campaign, which celebrates Purina ONE ®' s Beyond a„c newest product, began in New York with actor Josh Lucas.Lucas Purina ONE ® and Beyond a„c street teams have given New Yorkers the chance to make a difference this holiday season by asking them to select a non-profit organization with a list of options, which included a variety of pets and people related charities, receive a $ 5,000 donation in their name Purina ONE beyOnd.The team also provided each with a gift card $ 500 for them to spread the goodness as they thought best.
In addition to New York, Purina ONE ® a„c beyond the street teams took three other cities - Denver, New Orleans and Miami -. Asking randomly selected individuals to help spread the goodness by choosing a charity to receive $ 5,000 to join the local teams to help the street were spread goodness: snowboarder Chris Klug - Denver, former football player, New Orleans Saints Deuce McAllister - New Orleans, Chef Michelle Bernstein and - Miami.In each market, $ 200,000 was given to individuals and charities in the day on Monday, December 20.Going beyond the market premises, the remaining funds ($ 200,000) was distributed online through the Purina ONE ® Facebook page (www.facebook.com / purinaone). Fans voted for the nonprofit organization they believed in.The most animal organizations featuring five line divided the $ 200 000 based on the percentage of votes.
"It's a great feeling to be part of a campaign that gives people the opportunity to look beyond themselves, and there is no better time to do that during the holiday season," said Lucas. "As a dog owner and dog lover, I am pleased to support a brand like Purina ONE ®, which aims to make a positive difference in the animals and the world we share. "
Purina ONE ® a„c will be available beginning after January 2011.BeyOnd a„c brand dog and cat food recipes are made with natural ingredients like real meat, whole grains and hints of fruit and vegetables, packed in 92 percent of materials.This renewable program is a manifestation of the philosophy of the brand when it comes to spreading kindness, creating a pet food that embraces, celebrates and respects nature is the best way to make information more it.For, visit www.facebook.com / purinaone.
Survey Methodology These are some of the findings of an Ipsos poll conducted November 22-28, 2010.For the survey, a national.
