Since the case study below, why there is a significant gap between what people say and what they do when it com? Almost 90% of UK Internet users are willing to give private data, although 84% of those users who claim to be very reserved about online privacy.
Conducting research on behavioral advertising targeted online content and advertising company AOL has revealed that most consumers online, 1000 respondents reported being very aware of their privacy and guard it carefully and claimed their personal data .
He found that 84% of people said they would not give income details online, but then found that 89% of respondents were willing to do just that.
"Our research has identified a significant gap between what people say and what they do when it comes to protecting sensitive information online," said Jules Polonetsky, AOL's Chief Privacy officer
The survey asked participants a series of questions about their attitudes to privacy and, according to a spokesman for AOL, also asked to indicate which of a range of income brackets, they are equipped. He found that 87.3% of those who said they kept the details of the income actually gave, the spokesman said.
The survey found that the message that users should protect their privacy is wrong, though. While 34% of people expected to fraud with credit card, only 11% had actually experienced.
AOL said its research showed that more people understood the risks of online privacy violations, they were less concerned about them.
AOL commissioned research consultancy Promise as part of its awareness campaign on the privacy implications of behavioral advertising targeted the practice of monitoring Internet use by one person and sending announcements Company considers appropriate for them.
Behavioral advertising has attracted negative publicity in some cases, privacy activists and regulators concerned about the monitoring of user behavior. Such monitoring is not illegal if done with the consent of the user and authorization.
A company called Phorm has experienced difficulties earlier this year when the Internet service provider (ISP) customers reacted angrily to suggestions they were about to install Phorm ISP traffic monitoring system to better assist sites Web to deliver ads related to surfing people.
Polonetsky acknowledged that there were risks attached to behavioral advertising.
"Personalization of content and delivery of relevant online advertising can only succeed for consumers and for advertisers if it is done in a reliable and transparent," he said. "In addition, business and government will need to offer approaches that recognize that at times the customization and use data will be welcomed, and in other cases, users will demand limits on the use of their data ".
AOL search was presented in a seminar at the House of Commons last month, where the Information Commissioner, Richard Thomas, the privacy regulator in the UK, spoke.
He said that companies had to ensure they followed simple, clear guildelines, or risked losing their customers.
"By taking a practical, down-to-earth approach to data protection and privacy, we can simplify good practice for most organizations looking to treat personal information," said Thomas. "If organizations fail to meet their data protection obligations they not only enforcement measures risk by the ICO, they also risk losing the trust of their customers. "
AOL was an ISP, but is now content and advertising business. Like other companies in online advertising, he produced behavioral advertising-targetted using cookies to see what sites a visitor has seen and ads it deems appropriate to that person.
J.
Posted on June 9, 2011.
