Disney Stationary

Theme design vs. architecture

In

Peter Alexander
Company totally fun

www.totallyfuncompany.com

So you want to design an entertainment project theme?

Well then, where to start?

You start by choosing an architect, right?

Well, not necessarily! Ask an architect to create a project topic is like asking a designer to run a theater multiplex movie: you put the cart before the horse.

At a resort theme, shop, restaurant or other entertainment project theme you create a "show", a film in three dimensions, you can smell and feel. You are not creating a "place" that architects do ... you are creating games and to populate it with actors, as in a film. In a project themed entertainment, the role of actors is played by the visitors (called guests) and employees (called "casting"). You improve the performance of these actors with props, special effects, lighting and architectural theme ... the sum of the experiment is called the "spectacle." The "show" is the guest sees, hears and experiences during his visit. The architecture can be seen as the "stage" on which " show "is performed.

Since the design theme is to create a "show", one of your first actions should be to choose a "designer show." This "designer view" should be someone with proven experience in the design theme. They use design principles originally a pioneer in the theme park industry to create your project. That the project is a resort hotel, restaurant, shopping mall or theme park is not really important. Regardless of land use, it will show the designer job in creating an environment that immerses the customer in a emotional experience. If they do their job well, your guests will be immersed in a world that can intrigue, entertain, or even frightening, but always entertains them, a world of your guests will want to visit again and again.

So what are the principles of design theme that show your designer will use
to create this world? Well, there are too many to list in a short article, but I can discuss a few, starting with the first stage of the design theme, concept development.

Square One: concept development

Architects start with a phase called "patterns". Theme design begins with a phase called "development concept."

In the drawings, the architect works with clients to develop a "program" (ie, determining the functions of the building and size), then develops diagrams showing the layout and general appearance.

In designing the theme, we often start with no more than the thought that the project should be entertaining and should attract a number of people in a market. Sometimes the client will provide basic "concept" designer to show, sometimes we start with a blank page. The process of filling the blank page is called concept development. We can fill this blank page with words, drawings, illustrations, plans, models or models or any combination of them, but when the concept is complete, the customer will have an understanding of what the project is all about .

A key difference between the development of concepts and schemes architectural design theme is the "factor invention."

In the drawings, the architects do not need to invent the type of building, including thousands of hospitals and office buildings already exist. However, in developing the concept theme park we sometimes need to invent a device or system just to make "the show" work.

For example, while developing the concept for the Back To The Future Ride at Universal Studios, we needed to create a flying De Lorean, as in the film. The idea to do this was invented to "blue sky" I thought we would put a dozen Lorean From inside a large format theater dome, each Lorean get on the t.