Beyond black: color printing business cards online There are good reasons for holding business cards go for black text instead of using other colors. For one, black releases a lot of essential features in the company: professional, hassle-free and elegant. Second, black text easier to read than most if not all text color so there is less chance of misunderstanding contact details. The latter is particularly important because the cards contain small fonts. If you plan to print color cards online business, there are options you can look in without sacrificing the benefits of black ink.
Playing with colors
Put a little life into your business cards with the help of colors can be made possible through the options and color ink for printing online.
1. Ink
You do not have to deposit the white ink altogether. You can use the black for the text smaller, use color to highlight text such as your name and logo of the company you use.
If you decide to do this, there are several inks that can give your business cards an instant makeover. You can go flat solid colors like red, tangerine, blue, chocolate brown or green. Or, if you want to add a little more character, you can ask for fluorescent inks that result from striking neon colors. Letters are reflections on the other hand, created with the use of metallic inks or inks pearly.
Another method of coloring is thermography texts not only add hue, but also adds texture to the letters. This is accomplished by heating resin powder above the text. These then solidify into a sort of bright jelly-like letters that are raised so that you can actually feel the shape of the letters when you run your fingers through it.
2. Color Option
When you enter the online printing, you can find a specification that would require you to specify the color option you want for your business cards. There are 4 / 0 which means you get full color front with white back, this is a bit like the usual business card, except that you can have the entire front panel printed with colors to match the black text, say full-page yellow or pale green on the bottom.
There are also 4 / 1 which means that the front panel is colored while the back is printed in white ink only, if they are just text or if you want a black design with full bleeds the rear panel. With 4 / 4, you get the advantage of color on both front and back of business cards. This option gives you more freedom with the color scheme so that you can paste black text, but change the color of other elements such as background, the logo, adding graphics and images, etc.
As far as the class of controls in black, flair and clarity, colors attract attention and create more mental retention. A little creativity without hurting the quality is much work to your advantage, especially if your goal is to make your business cards really stand out. Know your options before printing color business cards online.
Posted on June 10, 2011.